UK Home Office ad spending jumps by almost half
Spending on marketing and advertising campaigns went from £12.2m to almost £18m in a year, figures given to Parliament by Home Office minister Sarah Jones show.
Home Office spending on marketing and advertising campaigns rose by almost half in a year to nearly £18m, figures released by Home Office minister Sarah Jones show.
Jones said in a written parliamentary answer on 18 September that the department spent £17,989,496 on campaigns in 2025-26, up from £12,192,369 in 2024-25, an increase of £5,797,127, or 48%.
The figures were given in response to a written question tabled on 28 August by Conservative MP Charlie Dewhirst, who represents Bridlington and The Wolds and had asked what the department had spent on communications, marketing and advertising in each of the two years.
Jones said the Home Office “delivers a wide range of communications activity and campaigns to support its priorities, including public information and behaviour-change communications”.
The minister said the department had interpreted the request to mean “the total outturn spend on communications campaigns in support of the department’s priorities”, and that the figures were rounded to the nearest pound.
The answer does not say why spending rose, and does not break it down by campaign.
