UK Home Office advertising spend rises to £18m
Spending on marketing and advertising campaigns went from £12.2m to almost £18m in a year, figures given to Parliament by Home Office minister Sarah Jones show.
Home Office spending on marketing and advertising campaigns rose by almost half in a year to nearly £18m, figures released by Home Office minister Sarah Jones show.
Jones said in a written parliamentary answer on 18 September that the department spent £17,989,496 on campaigns in 2025-26, up from £12,192,369 in 2024-25.
That is an increase of £5,797,127, or 48%.
The figures were given in response to a question from Conservative MP Charlie Dewhirst, who asked what the department had spent on communications, marketing and advertising in each of the two years.
Jones said the Home Office “delivers a wide range of communications activity and campaigns to support its priorities, including public information and behaviour-change communications”.
The minister said the department had interpreted the request to mean “the total outturn spend on communications campaigns in support of the department’s priorities”, and that the figures were rounded to the nearest pound.
The answer does not say why spending rose, and does not break it down by campaign.
The written question and answer in full
Question
Asked by Charlie Dewhirst (Conservative, Bridlington and The Wolds) on 28 August 2026. UIN 24057.
To ask the Secretary of State for the Home Department, what was the outturn spending by the department on communications, marketing and advertising in (a) 2024-25 and (b) 2025-26.
Answer
Answered by Sarah Jones, Minister of State (Home Office), Home Office, on 18 September 2026.
The Home Office delivers a wide range of communications activity and campaigns to support its priorities, including public information and behaviour-change communications. We have interpreted your request to mean the total outturn spend on communications campaigns in support of the department's priorities.
The total expenditure on marketing and advertising campaigns was £12,192,369 in 2024–25 and £17,989,496 in 2025–26 (rounded to nearest pound).